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Practical Strategy Guide > Pricing
Great Value
The best thing about Practical Strategy is the clear financial benefit.
Having recognized the need to sort out their strategy, many organizations turn to traditional approaches…
Hiring a consulting firm, which often ends up costing a small fortune, with no guaranteed results.
Attending expensive seminars that appear to target needs, but fail to provide specifics on methods and tools.
Funding the management education of key personnel, in the hope that these individuals will return with ‘the answer’.
Buying books on strategic management, which are usually big on theory, but light on practical application. If they get read at all!
And in some cases, buying expensive software, only to find that such tools, whilst very useful in supporting management thinking, doesn’t actually develop or implement strategy.
Wouldn’t it be great if you could combine many of the benefits of these traditional approaches, at a fraction of the cost?
How useful would it be to have the optimum amount of theory and knowledge, applied within a case study, culminating in a practical action plan that helps focus your organization’s time and effort?
With Practical Strategy you can, for only US$ 49.95
How Can We Sell This Guide So Cheaply?
Good question, and it's one we're often asked.
Many people tell us that we should be charging thousands of dollars for Practical Strategy. They tell us that even if an organization only applied a fraction of our approach, they could make a difference that would be measured in thousands, if not millions, of dollars.
However, we have ignored all this advice, and stuck to a very low price for several reasons…
Our experience tells us that most bright and energetic people really want to make a difference in their organization, but the lack of a clearly understood strategy that they can focus on is a significant barrier. We've been frustrated employees too - it sucks! We sincerely want to make the workplace a more rewarding environment.
Practical Strategy has been written with one specific personality profile in mind - the Agent of Change … someone who wants to make things better. And we recognize that not all Agents of Change have access to huge training budgets. Practical Strategy is affordable to almost anyone who has the desire to make a difference.
The economics of intellectual property are profoundly different on the Internet. There are minimal sales costs, and even less distribution costs (you're the one paying for your connection!). It simply makes more sense to aim for a large number of copies at a low price rather than a small number at a high price.
No Risk, Money Back Guarantee
And naturally, if you find that Practical Strategy doesn’t meet your needs, you just have to tell us within 30 days, and we’ll immediately refund your investment … no questions asked.
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